Royal Canin, right from its early days when founded by a veterinarian, concentrated studies on Health Nutrition with the aim of providing more precise nutritional answers, adapted to the specific needs of cats and dogs. These answers are based on 2 clear and complementary sources: Observation and Science. Indeed, Health Nutrition implies perfect knowledge of the animal, enhanced by the expertise of breeders and professionals alike, in addition to research in partnership with scientists. “Dog and Cat First” and “Knowledge and Respect” have become the ethics of the brand, governing the development of each new invention.
The main distinctive element of Royal Canin is our “Dog and Cat First” commitment, ideally describing the central place occupied by the animal throughout our innovation process. To contribute above all to well-being and healthiness in cats and dogs by allowing them to live longer in better health, such is the meaning of our philosophy. In fact, just the real need of cats and dogs guide our research and design for a new diet; hence the reason why Royal Canin chooses not to initiate market research campaigns with pet owners. This unique procedure guarantees the precision of our nutritional answers and their perfect adaptation to animal needs.
Inseparable from our “Dog and Cat First” commitment, our signature “Knowledge and Respect” implies:
- constant improvement of the understanding of cats and dogs to always respond more precisely to their nutritional needs;
- permanent dialogue and exchange with animal professionals and scientific groups;
- sharing know-how, not only with scientists and breeders, but also with pet owners;
- constant sharing of the Vision with associates, family, partners and suppliers as well as with all men and women working with Royal Canin each and every day.
- Respecting cats and dogs obliges us to respect their animal world and to refuse all forms of anthropomorphism. “Knowledge and Respect” denotes the moral code of our company.
The mission of Royal Canin has always been Health Nutrition. It is characterised by a precise balance between 50-odd nutrients (proteins, lipids, carbohydrates, amino-acids, fatty acids, mineral salts, vitamins and trace elements). The formulation of our diets corresponds to a complex puzzle whose construction enables to guarantee a constant nutritional formula, respecting the precise and specific needs of cats and dogs.
This is the only strictly scientific procedure, since it places the animal at the heart of the formulation process: indeed, the ingredients used are selected for the quality of the nutrients provided and for their nutritional benefits.
The nutritional philosophy of Royal Canin excludes all procedures that tend to highlight raw materials known for their gustative properties (lamb, salmon, venison, etc.).
Science is perpetually making progress with knowledge evolving alongside. This dynamism guides Royal Canin’s innovation strategy: to observe, to interrogate, to constantly call into question, to search, to listen, to dialogue, to share and to explore, all enabling to stay at the leading edge of nutritional progress. This very open and free procedure - as long as it aims at improving well-being and healthines in the animal - has produced many significant advances in the field of nutrition over the past forty years.
Health Nutrition requires excessively high food quality and safety standards. Throughout the world, Royal Canin guarantees foodstuffs with a constant nutritional formulation and is further guarantor for the optimal food safety of its products.
The in-depth knowledge of raw materials and their rigorous selection at selected producers, in addition to systematic controls during each phase pursuant to the HACCP (Hazard Analysis Critical Control Point), from delivery right through manufacture, provides an uncompromising quality-security procedure.
A significant amount of investment enables to constantly improve the international monitoring procedure where a network of eleven factory laboratories, three satellite laboratories and one central laboratory plays a key role. Confronted with the complexity and the importance of food safety, Royal Canin constantly calls itself into question with the sole aim of improving its procedure day in, day out; well-being and health in cats and dogs being the sole objective.